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  • Building Creativity Brick by Brick: A LEGO Instagram Campaign

    LEGO has always been about creativity and self-expression, and this campaign is designed to inspire builders to share their custom creations while reigniting their nostalgia for building. Using the three-act storytelling structure, each post unfolds like a mini journey.

    The Campaign Narrative
    • Brick by Brick 🧱
      • Setup
        • A single LEGO brick, symbolizing the start of every masterpiece. Caption invites followers to reflect on their first-ever build.
    • The Build… 👷🏽‍♀️
      • Confrontation
        • A chaotic creative space, highlighting the struggles and breakthroughs in the process. The caption reinforces the perseverance behind every great build.
    • Masterpiece Accomplished ✅
      • Resolution
        • A finished LEGO creation, proudly displayed. Followers are encouraged to share their own builds, turning engagement into community storytelling.
    Driving Engagement

    To connect with the audience, the campaign introduces #LEGOChallengeAccepted, encouraging users to showcase their own LEGO works. Top creators will be featured on LEGO’s Instagram stories, rewarding participation and creating engagement.

    Execution & Success Metrics

    Posts will roll out Monday Wednesday and Friday over a one week period, using Instagram carousels for behind-the-scenes details. The campaign will launch during a major holiday to maximize engagement like the Christmas season. Success will be measured through hashtags, shares, comments, and user mentions.

    The mockup posts:

    (AI Images Used)

  • Dove’s Social Media Audit: Engagement Insights & Strategic Opportunities

    Introduction

    Dove has long been a leader in the beauty and personal care industry, championing real beauty and self-confidence. In today’s digital age, social media plays a critical role in shaping brand perception and consumer interaction. This audit provides an in-depth analysis of Dove’s Facebook and Instagram engagement metrics, uncovering trends in audience participation and content effectiveness. By interpreting the data, we identify key strengths and weaknesses in Dove’s social presence and propose strategic recommendations for future growth.

    Audit Report for Facebook

    Data Overview

    Analyzing Dove’s most recent 25 Facebook posts, I’ve identified the following engagement metrics:

    • Total Likes: 17,446
    • Total Comments: 4,791
    • Total Shares: 1,099
    • Top 3 High-Performing Posts (by engagement):
      • “What Dove products do you use in your #everythingshower? 👀🚿”
        • Likes: 1.4k, Comments: 450, Shares: 123
      • “Announcing Dove’s latest initiative to protect nature and tackle climate change. 🌱”
        • Likes: 1.2k, Comments: 1k, Shares: 26
      • “45% of girls are quitting sports – and low body confidence is the #1 reason why 💔”
        • Likes: 1.1k, Comments: 678, Shares: 370
    • Total Page Followers: 27 million
    • Total Page Likes (5/28/2025): 27 million
    Engagement Trends & Content Effectiveness

    Dove’s Facebook strategy revolves around empowering narratives, brand initiatives, and social advocacy. Engagement is highest on posts that spark emotional conversations or highlight societal issues. The #everythingshower campaign resonated well, leveraging user relatability, while climate advocacy and sports participation concerns gained traction through meaningful storytelling.

    Despite high engagement, some posts show inconsistencies in share count, indicating that direct calls-to-action or interactive features could encourage greater audience participation. Posts with questions or prompts to the audience drive more interaction, suggesting that community-focused engagement tactics could be refined further.

    Audit Report for Instagram

    Data Overview

    Examining Dove’s last 25 Instagram posts, we observed:

    • Estimated Average Likes Per Post: 1,677
    • Total Comments: 1,920
    • Top 3 High-Performing Posts (by engagement):
      • “Do try this at home” (Body scrub reel)
        • Comments: 321
      • “Anyone else? Tag someone who color coordinates their body care collection.”
        • Comments: 147
      • “When you find a hair serum that rescues damaged hair and doubles up as a heat protector.”
        • Comments: 133
    • Total Profile Followers: 1.1 million
    • Total Posts (5/28/2025): 2,088
    • Total Following: 1,736
    Engagement Trends & Content Effectiveness

    Dove’s Instagram thrives on visual storytelling and relatable content. Their top-performing Reels highlight product demos, lifestyle moments, and humor-driven branding, with the body scrub reel leading in engagement, reinforcing the power of short-form video.

    While like counts are hidden, engagement appears steady. However, limited interaction in comments suggests a need for more interactive features like polls, Q&As, and behind-the-scenes content. Hidden share counts also make it difficult to gauge viral reach.

    Conclusion

    Strengths & Weaknesses of Dove’s Social Media Presence
    Strengths:

    ✅ Brand consistency with messaging biased in self-confidence and inclusivity
    ✅ High engagement on emotionally driven and advocacy-based content
    ✅ Strong Instagram presence utilizing visuals and short-form video

    Weaknesses:

    ⚠️ Inconsistent share counts, especially on Facebook posts
    ⚠️ Hidden engagement metrics on Instagram limiting data visibility
    ⚠️ Limited audience activity through engagement-driven content

    Strategic Recommendations:

    1️⃣ Boost Interactive Engagement – Encourage audience participation through Instagram Stories features like polls, quizzes, and Q&A sessions. Facebook could benefit from direct comment prompts or interactive engagement campaigns.

    2️⃣ Optimize Content Timing – Utilize engagement insights to determine best posting times and refine Dove’s content strategy for maximum visibility.

    3️⃣ Diversify Content Formats – Expand video content strategy by leveraging Instagram Reels, behind-the-scenes brand stories, and user-generated testimonials to create more relatable engagement.

    By refining its content strategy, Dove can strengthen its social presence and deepen connections with its audience. Prioritizing interactive engagement, strategic posting times, and diverse content formats will help the brand grow while staying true to its mission of celebrating real beauty.

    If you want to check out Dove’s Facebook or Instagram, check out the links below: ⬇️

    Dove’s Facebook

    Dove’s Instagram