Category: Uncategorized

  • LEGO has always been about creativity and self-expression, and this campaign is designed to inspire builders to share their custom creations while reigniting their nostalgia for building. Using the three-act storytelling structure, each post unfolds like a mini journey. The Campaign Narrative Driving Engagement To connect with the audience, the campaign introduces #LEGOChallengeAccepted, encouraging users…

  • Introduction Dove has long been a leader in the beauty and personal care industry, championing real beauty and self-confidence. In today’s digital age, social media plays a critical role in shaping brand perception and consumer interaction. This audit provides an in-depth analysis of Dove’s Facebook and Instagram engagement metrics, uncovering trends in audience participation and…