Occasionally I post things on my personal blog for school projects. Not only is it a fun way to turn assignments into my professors but it also gives you all a chance to look a little more into my life as a student outside of traveling. All school related things will be found here! ⬇️
Building Creativity Brick by Brick: A LEGO Instagram Campaign
LEGO has always been about creativity and self-expression, and this campaign is designed to inspire builders to share their custom creations while reigniting their nostalgia for building. Using the three-act storytelling structure, each post unfolds like a mini journey. The Campaign Narrative Driving Engagement To connect with the audience, the campaign introduces #LEGOChallengeAccepted, encouraging users…
Dove’s Social Media Audit: Engagement Insights & Strategic Opportunities
Introduction Dove has long been a leader in the beauty and personal care industry, championing real beauty and self-confidence. In today’s digital age, social media plays a critical role in shaping brand perception and consumer interaction. This audit provides an in-depth analysis of Dove’s Facebook and Instagram engagement metrics, uncovering trends in audience participation and…